Built to Run · Self-paced course
Set up AI systems that handle the repeating work, so you can focus on growth. Start today and go at your own pace.
The video is not loading right now. Nothing on this page depends on it, so keep reading and you will get the whole story.
Proof · What this system did at WindRider, my own business
My numbers at my company. The course teaches you the same system, built for yours.
The week you actually have
Shopify, then the ad account, then the spreadsheet. Half the morning's gone before you've decided anything.
The idea's yours. The downloading, re-uploading and pasting into three tools still eats hours every week.
Questions that aren't yours to answer land in your inbox, and nothing moves until you get to them.
Nothing's on fire. There's just always 1 more thing, and you're the one who answers.
What changes first
You build this exact routine for your own business in the course’s opening section. Here it is before and after.
Proof · Real course screens
Set once, repeats every Monday. Screens from Example Outdoor Shop, the course’s fictional demo business.
Why it didn’t stick last time
If AI faded on you after two weeks, it wasn’t a lack of effort. You were handed prompts, and a prompt gives you one good answer, once.
A system remembers your business, runs on a schedule and waits for your yes. It’s built from five pieces:
Proof · The course diagram for each piece
What you know about the business, written down once so you stop being the only copy.
Small, real, repeating jobs, handed over one at a time.
A drafter, a checker and a researcher, each with a narrow job.
Nothing ships, spends or sends without your yes.
It all runs on a schedule and gets a little better every week.
It took me two years of getting it wrong to find the order this course follows.
Start here, then six builds
This is hands-on building on your own business. Each build leaves something running that wasn’t running before. Take them as a six-week rhythm, or go slower.
Start here · Lessons 0.1 to 0.7
Running after this: a weekly job you already do, like your ad review, checked and scheduled to come back with fresh numbers.
Milestone The first time it works on your business.
Get one recurring job off your plate
Where 0.7 leaves you: the job saved, scheduled and checked on its first run.
Build 1
Running after this: your offer, customers, voice, processes and key numbers in one place, so the job stops guessing about your company.
Build 2
Running after this: a saved instruction that runs the job again without the setup conversation. You also open your first Claude Code project.
Build 3
Running after this: a drafter, a checker that can send work back and a researcher that shows its sources.
Milestone You stop running every step. The team works the job while you're doing something else.
Build 4
Running after this: approval wherever money, sending or publishing is involved, and your edits turned into lasting corrections.
Milestone You trust what it's allowed to do.
Build 5
Running after this: the method at work in the two parts of the business that eat most of your week.
Proof · What one playbook did at WindRider
Build 6
Running after this: one documented operating system a new hire could read, so it keeps running when you're on vacation.
Every section comes with working files from the 20 kits, so you never start from a blank page.
Self-paced, and you’re inside the same day.
From the Built to Run pilot
A Built to Run pilot member, in his own words.
The moment this paid for itself was Week 5. Got to the office Monday morning to find our competitor analysis and weekly KPI summary fully drafted and waiting for me. That used to eat up my entire Monday morning. Now it just gets done and is ready for me.
What you get
Proof · What you download
Who’s teaching you
I run WindRider, a multi-million-dollar apparel business, wholesale and direct to consumer. I built this system there first, on my own money and my own margin.
Proof · What runs at WindRider today
The course teaches you the same system, built smaller, for your business.
A few years ago WindRider had me cornered. Tariffs were squeezing the margin on nearly everything we sell, and Meta wanted more ad creative every week than I could make by hand.
Hiring my way out didn't add up. So I started handing real jobs to systems that run on a schedule and wait for my sign-off.
It took a couple of years, and plenty broke before it held. I sorted most of it out alone, and alone is a slow way to learn anything.
What moved me forward were conversations with other owners doing the same work. You get that room too, for six months, with no automatic paid continuation.
What still breaks
Things still break, in my business too. The builds teach you to catch them.
Proof · What broke at WindRider: wrong premise
Proof · What broke at WindRider: silent failure
Your instructions shape what a system does. The permissions you grant in each platform decide what it can do at all, and the course teaches you to set both.
Every course screen on this page uses Example Outdoor Shop, a fictional demo business, so you see the work without anyone’s private numbers.
Fit
Your price
Built to Run · self-paced
$495 one payment
46 lessons · 20 kits · 5 department playbooks · six months of AIIMN membership, with no automatic paid continuation
Take the first job off my plate7-day no-questions refund, then the 10x Guarantee. Self-paced, and you’re inside the same day.
The course fee covers the course. The paid Claude plan and other software are separate. Taxes and the final total show at checkout.
A Built to Run pilot member, on what it replaced.
We were about to spend $4,000/month on a part-time operations assistant just to handle data entry and content handoffs. Built to Run gave us the system to automate 70% of that workload safely. This course saved us $40k+ in payroll.
Before you decide
That's the reason to look at it. A weekly job leaves your plate in the opening section, and each build takes on more. Exercises run 15 to 90 minutes, at your own pace.
The first four builds teach the machinery every business needs. Build 5 applies it to the two departments that cost you the most time. I've put marketing, sales, operations, finance and admin at WindRider through the same system.
No. A chat window answers and stops. A system runs at 6 in the morning, checks its own work and waits for your sign-off before anything goes out.
Yes. No coding is assumed or taught. You start in the Claude app, and the course walks you through adding Claude Code in Build 2.
Real things break: a wrong source, an unclear instruction, a process that reports success without doing the job. The builds add checkers, approval gates and readbacks, so a break shows up before it costs you.
Ask within 7 days for a full refund, no questions. After that, do the six builds and keep the value record, and if it shows under $4,950 of value at 12 months, I refund every dollar. A refund ends the included membership, and the published terms govern.
Next Monday you’ll pull the numbers again, and the laptop will open after dinner again. Built to Run hands that work off, one job at a time, until it comes back to you finished.
You keep the judgment and the sign-off.
$495, one payment, with six months of AIIMN membership included. 7-day no-questions refund, then the 10x Guarantee.